Sanjiao Town in Chongqing is bursting with color as its sprawling Rose Manor erupts in its annual floral spectacular. The festival has become a magnet for tourists, e-commerce vendors, and social media stars—all chasing that perfect bloom-filled shot among its breathtaking displays.                                               

Seven years of cultivation have transformed this 600-acre wonderland into Chongqing's premier floral destination, boasting over 100,000 rose bushes across 300 varieties. Visitors lose themselves in a mile-long tunnel woven from 5,000 ancient-root roses, gasp at 3m-tall tree roses, and marvel at dinner-plate-sized blooms stretching 15cm wide. Every turn reveals another Instagram-ready explosion of color, making the grounds a social media sensation that draws flower lovers nationwide.                             

Beyond the visual feast, the festival thrills with rose-themed markets, livestreamed sales, short video competitions, Qipao fashion parades, and hands-on workshops. The economic fragrance is just as sweet: Peak season brings 1.7 million RMB in tourism revenue, while rose product sales add 100,000 RMB to local pockets—proving nature's beauty can cultivate serious prosperity.