A hilltop park in Wuhan is stirring up eco-consciousness with its innovative "trash-for-coffee" campaign—turning hikers into environmental heroes, one cup at a time.
By 9 a.m., the park’s café buzzes with volunteers grabbing reusable bags before hitting the trails. As “forest guardians,” they collect fallen leaves, wrappers, and debris—earning a freshly brewed reward for each bag returned. “We want clean trails to become second nature,” says the café manager, blending incentives with lasting impact.
But the initiative goes deeper. For every coffee sold, ¥0.10 fuels an “Environmental Care Fund” for park upkeep. This public-private partnership—where commerce meets conservation—proves even small actions can spark big change.
One bag. One coffee. A cleaner future.