Domestic travels reach new high during China’s Spring Festival as shown by latest tourism reports. Besides returning to hometown for family reunion, many inbound travelers have chosen a different way to celebrate this Chinese New Year. Popular choices include "reversed" family-visits, ice-snow tours and immersive ancient Chinese experiences.

For “reversed” family visits, instead of children going back to hometown, the parents visited their children at their working places. Typical tours include those who traveled from Sichuan, Hubei and Hunan to big cities like Beijing, Xi’an, Tianjin, Chengdu, and Changsha.

Another popular choice would be those who live in the Southern China spending an ice and snow tour in the Northern part of China while the Northern people going to the South for a warm holiday.

An increasing number of Chinese people have been celebrating their holidays by traveling to experience different cultures and savor the diverse Chinese New Year flavors.

Some of the popular places include: Fenghuang ancient town in Xiangxi Tujia and Miao Autonomous Prefecture, located in central China where tourists could dress in Miao costumes for unique and fabulous photos.

For enthusiasts of Han costumes, a style of clothing traditionally worn by the Han people, they immersed themselves in the night scene of Xi'an, located in northwest China, feeling as if they had traveled back to ancient China.

Domestic tourism in China saw a significant recovery with an annual growth of over 100 per cent. The China Tourism Academy was forecasting a big increase in domestic travels this year, up to 6 billion inbound trips.

For international arrivals, the recovery is expected to be slower despite the country has ramped up efforts to promote tourism industry and rolled out new visa-free policies and arrangements for countries like Thailand, Malaysia, and Singapore on tops of Beijing’s earlier visa exemption for European countries like France, Germany, Italy, Spain, the Netherlands, Ireland and Switzerland.