Nestled in the heart of the Yangtze River basin, Jingzhou in Hubei Province has served as a cultural hub since ancient times. Its well-preserved ancient city wall traces its origins back to the Spring and Autumn and Warring States periods.

In recent years, this millennia-old structure has inspired a new cultural trend: a growing number of traditional costume enthusiasts now visit, dressed in Warring States-era attire, to take picturesque photos against its timeless backdrop. This trend has given rise to a thriving niche industry offering one-stop services—from costume rentals and makeup to professional travel photography—breathing new energy into Jingzhou’s tourism economy.

Seizing the momentum, the local government launched the Warring States Robe Photo Season. Multiple iconic scenic spots and parks were opened for costume photography. Visitors appreciated the expanded photo opportunities, while local photographers praised the initiative for driving customer engagement and stimulating spending.

Models wearing meticulously recreated period robes guided guests through ancient gates, historical buildings, and former residences of notable figures. Interactive plays, role-playing activities, and cultural quizzes further enriched the event, offering engaging ways to learn about Jingzhou’s heritage.