VO:

Tanghulu, a centuries-old Chinese snack, consists of malt-sugar-coated fruits on bamboo skewers and has long symbolised joy and togetherness. To keep this tradition alive, makers have introduced new flavours while preserving its classic craftsmanship, helping the snack reach a wider audience.

One of the largest tanghulu stores now offers more than 30 varieties, demonstrating how this traditional treat blends its original charm with modern tastes and shares its cultural spirit through diverse options.

Customer:

“The strawberry and red-bean paste tanghulu tastes quite good. The texture is crisp and sweet, and the small skewers are convenient to hold.”

VO:

Blending tradition with modern flavours breathes new life into tanghulu’s cultural heritage, a practice that aligns with craftspeople’s wish to connect people emotionally with this iconic snack.

Zhang Taixue, Tanghulu Brand Founder:

“We have adapted to the tastes of many young people by innovating with fillings such as taro paste, lemon, and osmanthus, and even incorporating durian. Through innovation and upgrading, we hope to build stronger connections with consumers so that our products resonate with them emotionally.”

VO:

As a beloved symbol of Chinese folk culture, tanghulu is now stepping onto the global stage as a portable cultural icon. With more than 700 stores nationwide and its first overseas shop in Seoul, it is bringing the sweetness of Chinese culture to the world.

Zhang Taixue, Founder:

“Over the next five years, we plan to open another 3,000 stores worldwide, allowing tanghulu to bring its sweetness to the whole world.”