The 30-day Qingdao International Beer Festival is now underway, blending technology, art, and live entertainment to create an immersive festival experience.

Every night during the festival, 1,500 drones light up the sky in spectacular choreographed shows, forming a massive moving canvas overhead. Dazzling light displays and fireworks further enhance the visual spectacle, while naked-eye 3D installations and AR interactive experiences deliver cutting-edge entertainment beyond the beer itself.

Global beer brands and local craft brews are on tap, paired with regional specialties and fresh seafood, allowing visitors to savor the best of Qingdao in one place. Guests can also watch the brewing process firsthand and learn how beer is made. A craft beer competition features more than 2,000 entries, with 41 international judges conducting blind tastings to select the winners. On-site translation services and multi-currency payment options make it easy for overseas visitors to enjoy China's premier beer festival.