With the Chengdu World Games just around the corner, official merchandise is selling fast. The Shu embroidery souvenirs, celebrated as a ‘pinnacle of intangible cultural heritage’, are stealing the spotlight.

As a treasured Sichuan art form and the crown jewel of China’s Four Great Embroideries, Shu embroidery dazzles with its meticulous stitches, luminous silk threads, and vibrant hues, creating works of astonishing elegance. While traditional pieces are often large and costly, the Games’ lineup cleverly adapts the craft into affordable keepsakes like fridge magnets and keychains. Now, fans can take home a piece of this masterful artistry, infused with World Games flair—petite, meaningful, and worth every penny.

Behind the scenes, Shu embroidery artisans are pouring their expertise into these licensed products, seeing them as a golden chance to share their heritage with the world. "We’re crafting these ‘Chengdu gifts’ to perfection," artisans said, "hoping the Games will spark global love for this timeless art."

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