In Zhucun Village, located in southern China’s Guangzhou, sprawling rice paddies have turned a rich golden hue as autumn sets in. Local residents and tourists flock to the area on clear sunny days to stroll and take photos, with the golden fields set against blue skies and distant hills creating a stunning rural autumn scene.

Pulling into Zhucun Service Area, travelers are met with warm rice husk-inspired wood tones and aluminum panels painted with undulating rice waves. A large rice-themed mural stretching across the service building’s exterior brings the local pastoral landscape right to the rest stop.

As Guangzhou’s first Simiao rice-themed highway service area, it uses an integrated “transportation + agriculture + culture + tourism” model to turn the ordinary rest stop into a gateway to local rice culture, featuring a dedicated themed exhibition hall and subtle cultural details throughout the site.

Many passing travelers pause here to rest and snap photos, drawn by the unique blend of roadside convenience and rural cultural charm. The once unremarkable highway rest stop has now become a beloved seasonal checkpoint, where visitors can soak in Zhucun’s signature rice fragrance and capture their first golden autumn memory of their journey.