Split embroidery is a traditional folk craft from northern Jiangsu and southern Shandong. Stitch one design, slice it down the middle, and you get two mirror-image pieces. It is recognized as a form of local intangible cultural heritage.

To ring in the Year of the Horse, a heritage keeper in Lianyungang created a series of split-stitch horses. The star of the show is the “Curly Mane Horse,” with its playful, perm-like mane and adorable look, winning over younger audiences.

Made with dark red patterned cloth and accented with a blue saddle and gold details, the piece is festive and eye-catching. The real standout, however, is the curly mane—like a tiny horse fresh from a blowout. This fun twist on a classic design has captured widespread attention.

Once it hit the shelves, the “Curly Mane Horse” quickly became a citywide hit. Packed with New Year cheer and traditional charm, it has become a popular festive gift. Customers say that when creativity meets heritage, magic happens—and they are eagerly looking forward to more innovative products.