Zhuang Brocade, one of China's four great brocades, dates back to the Song Dynasty and reached its peak during the Qing Dynasty, when it was presented as imperial tribute. It is also listed as a national intangible cultural heritage item. As the 2026 World Cup kicks off, this ancient craft is re-entering the public eye in a reinvented form.

At the exhibition hall of the Guangxi Academy of Arts and Crafts, Zhuang Brocade-inspired footballs and accessories have been introduced to the market. Beyond incorporating traditional ethnic patterns, the designers have prioritized functionality, transforming the brocade from a purely decorative art form into practical, portable lifestyle products that consumers can take home.

With their striking designs and rich cultural appeal, these World Cup-themed creations have enjoyed strong sales through both online and offline channels, accompanied by a surge in orders. As all the items are handcrafted, growing demand for skilled artisans has prompted the design team to train local embroiderers and homemakers, creating flexible employment opportunities for the surrounding community.