Guangdong Fashion Week is set to return this spring with a strong focus on innovation, as artificial intelligence and immersive experiences take centre stage. The 37th Spring Session, themed “Salute to Dreams”, will run from 17 to 24 April in Guangzhou’s Panyu District, bringing together more than 60 events spanning runway shows, technology showcases and industry matchmaking.

A highlight of the opening will be a groundbreaking AI-immersive womenswear presentation by Inman, blending fashion with a “see now, buy now” retail model. Marking the brand’s 18th anniversary, the show promises a seamless fusion of creativity and commerce under the theme “Blooming All the Way.”

Design talent from across the Greater Bay Area will debut collectively, while over ten Zhongshan-based brands will adopt a “see now, sell now” approach to stimulate consumption.

Leading tech firms will also showcase advanced materials, robotics and AI-driven solutions, underlining Guangdong’s growing role at the intersection of fashion and innovation.