The China International Fair for Trade in Services (CIFTIS) 2025 is shining a spotlight on the booming gaming industry, with growing collaboration between China and Arab countries capturing global attention.

Foreign exhibitors in Beijing have voiced strong confidence in tapping into China’s vast market and building partnerships in emerging sectors, with gaming standing out as a key highlight. Saudi Arabia, in particular, is taking an active role in seeking collaborations with Chinese developers, aiming to expand opportunities both at home and abroad.

At this year’s CIFTIS, a dedicated event was held to promote exchanges between leading enterprises from Beijing and the Middle East, placing gaming at the centre of discussions. Pu Guannan, founder of Starscape Software Co., Ltd., stressed the value of working with Saudi partners, noting to a Chinese news outlet that CIFTIS offers “very wide opportunities to reach a global market and audience”.

Now in its 13th year, CIFTIS has become a vital platform not only for showcasing China’s achievements but also for unlocking new horizons in international cooperation.

Source: China Central Television