Pulu, a traditional Tibetan woollen fabric, is stepping onto the global stage, proving that craftsmanship rooted in local culture can capture worldwide attention. The material drew new interest in September 2024, when a fashion show set amid highland barley fields in Gyantse, Xizang, spotlighted contemporary designs made from the centuries-old textile.

Weeks later, pulu appeared in Paris alongside leading luxury brands, impressing audiences with its fusion of heritage and modern aesthetics. For makers like Kelsang Drolma, the response has been deeply encouraging: “When foreign friends said ‘beautiful’ to me, I guessed it was a compliment and nodded my thanks.”

Observers say pulu’s rise highlights the enduring appeal of Tibetan traditions. As Swiss writer Olivier Grandjean noted, China is about “protecting the difference of different ethnics.” Xu Jian of Shanghai Jiaotong University added that “what is national is universal,” and that culture most deeply rooted at home often resonates the furthest.

Source: China Central Television