Recognized as China’s National Intangible Cultural Heritage, Xiangyunsha (Gambiered Guangdong Gauze) holds a unique place in the textile world as the only silk fabric dyed exclusively with plant-based pigments. Prized as liquid gold for its luxurious texture, this lightweight, breathable fabric wicks moisture and dries quickly—making it ideal for summer wear. Though long cherished by older generations, its traditional patterns and earthy tones have seen it fall out of favor with younger consumers.

However, the craft’s revival is being spearheaded in Shunde, Guangdong—its birthplace and production hub. Local artisans are blending Xiangyunsha with youth-driven trends, bridging its 600-year legacy with contemporary tastes. A recent breakthrough came with Labubu, the global toy sensation, now dressed in bespoke Xiangyunsha outfits—a viral hit that sparked fresh demand. Other reinvented classics, such as handheld folding fans, designer handbags, and artisanal cushions, are also winning over Gen Z shoppers.

To amplify its appeal, Shunde has embraced digital-native strategies such as live-streamed launches and influencer partnerships. By fusing heritage craftsmanship with experiential tourism, visitors can now try the dyeing techniques in immersive workshops. This ancient art is weaving itself into the fabric of modern lifestyles—one silken thread at a time.