An 80,000-square-meter stretch of industrial relics on Shanghai’s Fuxing Island has shed its rusted past, transforming into a vibrant "anime island" where century-old factories collide with neon-lit fandom. Over 50 international IPs have converged here, turning the post-industrial landscape into an immersive, interactive playground.

This isn’t just another exhibition—it’s an open-world stage. Visitors navigate themed zones like the gladiatorial Rebirth Trial Arena and the dreamy Daydream Grove, collecting character kits, unraveling storylines, and completing real-world quests as if their favorite game has burst to life.

The magic? A bold mash-up of gritty industrial backdrops with cosplay, live-action roleplay, and game mechanics. Guests become audience, actor, and player all at once, diving into experiences that blur the lines between screen and street.

The pop-up hints at a bigger trend: anime and gaming culture are no longer niche—they’re reshaping urban entertainment. Across China, malls and districts are embracing IP events, pop-ups, and themed dining, turning fandom into the ultimate city adventure.