George Ng, Producer:

"Everyone is looking for new paths, wondering if there are low-budget options that can attract more viewers. Well then, micro-dramas are a very good choice.” 

Micro-dramas, a homegrown Chinese filming format featuring mini episodes lasting just a few minutes each, are taking the world by storm. 

With just a few hundred thousand Hong Kong dollars, film investors can kick off their production and get the camera rolling. On the other hand, their bite-sized, fast-paced, and juicy storylines appeal to casual viewers around the globe. 

Both micro-dramas and conventional dramas share a certain similarity that keeps audiences hooked. 

George Ng, Producer:

"Actually, the similarity lies in the fact that the overall structure of the script is the same, that is, every episode has a cliffhanger that keeps viewers wanting more."

And the key difference? Micro-dramas are punchier, straighter to the point, as compared to traditional dramas.

Carman Kwan, Actress:

“When we film long-form dramas, we immerse ourselves in the character's essence and personality, slowly developing and performing it for the audience. However, in micro-dramas, we need to immediately convey who the character is, what their role is, and what their personality is like. It’s crucial to master this approach; it’s all about efficiency, right?”

These short-but-sweet micro-dramas are projected to generate 11 billion dollar in global revenues this year. 

Small in scale but big in impact, micro-dramas are emerging as formidable competitors to traditional long-form content, as they are becoming a staple among global audiences.