Guangzhou has transformed into an anime paradise this summer with the return of "Cyber Guangzhou." The city's malls have become immersive wonderlands featuring iconic characters like LABUBU, Doraemon, and Gundam, drawing fans into their favorite virtual universes.
Now in its third year, the festival launched with a vibrant character parade through shopping centers, complete with live performances and dance shows. Both casual visitors and hardcore enthusiasts are flocking to see their beloved anime stars come to life.
Retailers report massive crowds, with flagship stores attracting 1,000-2,000 daily visitors and specialty shops seeing even higher numbers. From limited-edition collectibles to vintage favorites, the event has sparked a shopping frenzy.
By blending interactive entertainment with retail therapy, "Cyber Guangzhou" is reinventing urban leisure. This celebration of anime culture has turned the city into this summer's hottest destination for fans and families alike.