This is 8K, redefined. Not just a screen, but a portal. At the SCO Summit, China’s latest technological breakthrough turned the media centre into a global stage for a sensory revolution.

At the heart of it all: a groundbreaking 8K Ultra-HD immersive experience. Spanning over 245 square metres—the largest of its kind in China—it’s a canvas so vast and detailed, it doesn’t just show a picture; it pulls you in.

Song Lim / Deputy Leader, Exhibition & Display Team, SCO Summit Media Centre
We fused China's most advanced 8K production with interactive and scent-linked technology. It's a full sensory engagement—sight, sound, touch, and smell—creating a truly immersive effect that you have to experience to believe.

The journey took them across iconic landmarks of the SCO region, rendered in breathtaking clarity. But the innovation went beyond the visual to forge a deeper connection.

Song Lim / Deputy Leader, Exhibition & Display Team, SCO Summit Media Centre

The scent devices are key. They deepen the connection to the scenes, evoking a powerful, familiar sense of community among our member states.

For the world's media gathered in Tianjin, this was more than a display. It was a statement. A first-hand, unforgettable look at how Chinese innovation is pushing the boundaries of experience and captivating a global audience.