Step into a fragrance museum in Guangzhou and sport becomes a scent. This museum has created five sports perfumes plus 23 city fragrances for the 15th National Games, each designed to evoke a sport or a place and bring the Games to life through smell. The five sport scents represent football, basketball, table tennis, diving and climbing. The 23 city perfumes cover Guangdong’s cities and include Hong Kong and Macau, offering visitors a layered, sensory way to meet the Games.    Weng Haocong, Director of the Museum: We think sports, shows and fragrance share something in common. They all can bring people pleasure and excitement on a mental level. We believe when people smell something, their feelings—joy, anger, sorrow, happiness—can be stirred. Sport is the same. A competition can make people excited, sometimes sad, sometimes happy. So I think the two are connected in this way. We want to use scent to do our part for the National Games.To give an example: we made a perfume for diving. Diving brings to mind water and the ocean, so we used aquatic and marine notes to create that scent.   Hong Kong is an international financial centre and a dynamic, cosmopolitan events city. Its city fragrance is a woody-floral accord led by a crisp aldehyde note and brushed with a warm, spicy hint of ginger, intended to express Hong Kong’s multicultural charm.   Weng Haocong, Director of the Museum:For Guangzhou we prepared a scent related to lychee, a floral-fruity accord. Guangzhou is called the Flower City, and lychee is also a very representative flavour of ours, so our perfumers combined these two elements in the creation.”   The 7,000-square-metre museum focuses on fragrance education and sensory immersion, blending Eastern and Western olfactory arts so every visitor can experience global culture through scent.   Weng Haocong, Director, Xuehuo Fragrance Museum:“Because smell does not need words. It is a very direct sense for everyone.We hope through scent, this very universal language, that whether domestic or international friends, when they come they can smell different scents and understand and feel the many spirits of the National Games.”